Technical SEO consists of setting the website's technical specifications so that search engines can index it far better, allowing it to gain higher rankings. Its scope aims at improving the structure, speed, security, and mobile-compatibility of a website to ease the indexing and crawling by the Search Engines.
In contrast to on-page SEO, which is concerned with content
and keywords, and off-page SEO, which relates to backlinks and external
factors, technical SEO aims to enhance the backend performance of a site to
present a strong foundation for getting better rankings.
Last time you searched for, How did you search imply(y) on,
the Internet had its answer. How did you discover the information? How did you
locate this page? I bet it was a search engine.
Since Google is where most people go for information and
websites, your website must show up in the search results. More than 3.5
billion searches and 40,000 questions per second are made through Google every
day. Someone is most likely also looking for your products and services in one
or two searches.
Search Engine Optimization is optimizing your website to
improve its ranking in SERP. It's achieved through On page and Off page SEO. It
means optimizing content and the HTML source code, building backlinks, and
improving the website's structure. With the Internet constantly changing and
growing, 2024 is pretty close, so it may be a good idea to start thinking about
how SEO will be different (or not different.
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